17 Mar Tell Your Story. Sell Your Startup.
Stories are beautiful. Stories are intriguing. Stories have the power to take your from anywhere to the place you’ve only dreamed about. We all know what a compelling story does to a brand. Be it Apple or Budweiser, all the biggest brands have embraced storytelling right from the time they have started working on their product. It should not come as a surprise that closer to home, a lot of potential startups have recognized the importance of storytelling and imbibed it in their DNA.
50K Ventures deals with an insane amount of startups day every day. It is absolutely distracting that startups introduce themselves with the grand humdrum of their market scope or how they have the potential of becoming a million dollar company under two years. But no one talks about what how impactful their product is. It is necessary for a startup to convince the audience that their product has all it needs to make a difference.
While we take an interest in every startup, we are captivated by the startups that are able to convey a fascinating story of their journey, how they dealt with their pitfalls, and how they began working on their idea in the first place. Investors all around the world are attracted by it. Forget investors, a good story connects a startup with the world. Your customers, future employees, partners, advertisers would love listening to a good story.
How to Carve a Story for Your Startup?
You might have a great product, but no one knows what it does to your customer until you talk about it. Sit with your team, understand your audience, figure out what is that core story you want to convey, and add a personal touch to it.
It could prove to be quite challenging in the initial stages when you are still trying to figure out how effectively you could tell your story and what medium is ideal for you. But in time, you’ll master the art of attracting more and more people with your experiences, stories, and the unique space you’re creating with your brand.
Always remember, a great story makes a great brand. With a good story in your hat, your startup can never go wrong with your investors. And your customers will keep coming back for more.